Be where the customer searches
A key principle for us is to create good relationships and positive results by always working as transparently as possible. Monitoring is important and we naturally work very closely to our customers and continuously share knowledge.
We of course have a detailed knowledge of how Google's value algorithms function and always optimize a websites search engine ranking in the long-term. Google likes websites that are updated frequently and we like to see our client's websites high up on the search engine lists.
We typically conduct an initial situation analysis, as well as search word and competitor analyses with our clients in order to together determine optimal key words to effectively reach the correct target group. Key words are optimized both for high traffic volume in circumstances of high competitiveness and lower traffic volume with lower competitiveness, but by driving traffic more directly from the target group. Once the key words are defined, we analyze our client's competition and get an idea of what is required to achieve good results for every keyword. Some words have a high search frequency and competition. Other words have lower search frequency and less competition, which are consequently easier to optimize.
By using our customer's knowledge of their industry and competitors, we ensure that we create an action plan that is both realistic and fulfills their long-term business objectives.